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Privacy Policy – BirrUp (birrup.com)

1. Data controller

This website is operated by EuroEuro srl, available at https://euroeuro.net.

The data controller is EuroEuro srl, with registered office in Via Messina 47, 20154 Milan (Italy), VAT / Tax ID: IT03885410963.

For any privacy-related request, you can contact: [email protected].

2. Types of personal data processed

2.1 Browsing data

While you browse BirrUp, technical information is automatically collected by the hosting and security systems, such as IP address, date and time of access, URLs visited, pages viewed, and device/browser information.

These data are used in aggregate form for security, performance, and traffic statistics, and are not used to identify you individually unless required for security or legal purposes.

2.2 Data provided via contact form

On the Contacts page users can contact BirrUp by filling in the form with name, email address and message content.

Providing these data is optional, but without them BirrUp may not be able to respond to requests or provide support.

2.3 Cookies and tracking technologies

BirrUp uses cookies and similar technologies, including third-party cookies, for technical purposes and, subject to consent, for analytics and possibly marketing. Details on the cookies used and how they are managed are provided in the Cookie Policy below.

3. Purposes and legal bases of processing

Personal data are processed for the following purposes and according to the legal bases indicated:

3.1 Handling contact requests

Data: name, email, message, and any other data voluntarily provided in the request.

Purpose: responding to information requests, collaboration proposals, partnerships,
media inquiries and other communications related to BirrUp’s content and services.

Legal basis: performance of pre-contractual measures at your request
(Article 6(1)(b) GDPR).

3.2 Website operation and security

  • Data: browsing data and technical logs (e.g. IP address, server logs).
  • Purpose: ensuring the correct functioning of the website, monitoring
    performance, preventing and detecting fraudulent activities or cyber attacks.
  • Legal basis: legitimate interest of the data controller in the security of
    networks and information and in the proper operation of the website (Article 6(1)(f) GDPR). 

3.3 Audience measurement and analytics

  • Data: online identifiers, cookies and similar technologies, browsing data in pseudonymised form.
  • Purpose: understanding how users interact with BirrUp’s content (for example, most read articles, traffic sources, aggregate statistics), in order to improve the editorial offer and user experience.
  • Legal basis: your consent expressed through the cookie banner (Article 6(1)(a) GDPR).

3.4 Newsletter and marketing communications

  • Data: email address, name, logs proving consent and subscription preferences.
  • Purpose: sending news, updates, editorial content and marketing communications related to BirrUp and its initiatives, in compliance with the applicable rules on direct marketing and consent management.
  • Legal basis: your prior consent (Article 6(1)(a) GDPR).

If additional purposes are introduced in the future (for example, user accounts, comments, events,
or e-commerce), BirrUp will update this privacy policy and, where necessary, request new consent.

4. Provision of data

  • The provision of data through the contact form is voluntary, but necessary in order to obtain a reply; if you do not provide them, BirrUp may not be able to handle your request. 
  • The installation of non-essential cookies for analytics and marketing is entirely optional and requires your consent, which you can provide or deny through the cookie banner or settings.

5. Processing methods and retention periods

Data are processed mainly by electronic means and are protected by appropriate technical and organisational security measures to reduce the risk of unauthorised access, disclosure, loss or destruction.

In particular:

  • Data collected via the contact form are kept for the time strictly necessary to handle your request and, if relevant, for longer periods where required by law or to protect rights in case of disputes.
  • Technical logs and security logs are usually retained for a limited period, typically between 6–12 months, unless longer retention is needed for security incidents or legal obligations.
  • Data processed on the basis of your consent (e.g. analytics cookies, newsletter) are retained until you withdraw your consent or until the technical expiry of the relevant cookies/tools, according to the information in the Cookie Policy and in the third-party privacy documents.

6. Data recipients

Personal data may be accessed, in relation to each specific purpose, by:

  • Technical and hosting providers responsible for the operation, maintenance and
    security of the website and related infrastructure;
  • IT, analytics, and marketing service providers where used
    (e.g. analytics platforms, email newsletter tools, content delivery networks);
  • Consultants and professionals (for example, legal or administrative consultants)
    who assist BirrUp in fulfilling its obligations;
  • Public authorities or judicial bodies, where required by law or orders.

These parties act as independent controllers or as processors appointed by BirrUp in accordance with Article 28 GDPR. You can request the updated list of processors by contacting the controller at the address indicated above.

7. International data transfers

Some of the service providers used by BirrUp may be established or may store data outside the European Economic Area. In such cases, BirrUp ensures that transfers take place in compliance with Chapter V GDPR, by relying on adequacy decisions of the European Commission, standard contractual clauses, and, where necessary, additional technical and organisational safeguards.

8. Data subjects’ rights

As a data subject, you may exercise the following rights at any time, within the limits of the law:

  • right of access to your personal data;
  • right to rectification of inaccurate or incomplete data;
  • right to erasure (“right to be forgotten”), where applicable;
  • right to restriction of processing;
  • right to data portability, where processing is based on consent or contract and carried out by
    automated means;
  • right to object to processing based on legitimate interest;
  • right to withdraw consent, where processing is based on consent, without affecting the lawfulness
    of processing before withdrawal.

To exercise your rights, you can write to
[email protected] or to the postal address indicated in
section 1, specifying your request and providing the information necessary to identify you.

You also have the right to lodge a complaint with the
Italian Data Protection Authority (Garante per la protezione dei dati personali)
or with the authority of the EU Member State where you live or work if you believe that the
processing of your data violates applicable data protection law.

9. Updates to this privacy policy

This privacy policy may be updated to reflect changes in how BirrUp processes personal data or to comply with new legal requirements. The latest version is always available on https://birrup.com; you are invited to check it periodically.

Cookie Policy – BirrUp (birrup.com)

1. What cookies are

Cookies are small text files that websites visited by the user send to the user’s device, where they are stored and then sent back to the same sites upon subsequent visits. They can perform various functions, such as enabling technical features, remembering preferences, compiling statistics, or presenting personalised content and advertising.

2. Cookies used by BirrUp

BirrUp uses the following categories of cookies:

  1. Strictly necessary (technical) cookies.
    These cookies are essential for the correct functioning of the website and cannot be disabled in
    BirrUp’s systems. They are usually set in response to actions made by you, such as adjusting
    privacy preferences, logging in (if applicable), or filling in forms.
  2. Analytics cookies.
    Subject to your consent, analytics cookies may be used to collect aggregated and anonymised or
    pseudonymised information about how visitors use the website (e.g. number of visits, most viewed
    pages, traffic sources). These cookies help BirrUp understand and improve the editorial content
    and usability of the site, without using them to make individual automated decisions.
  3. Profiling and marketing cookies (only if used).
    If in the future BirrUp uses advertising or remarketing services (e.g. advertising networks,
    social media pixels), the relevant cookies will be used to profile users and show them advertising
    messages based on their interests. Such cookies will be installed only with your prior consent;
    if BirrUp does not use these services, this category will not be present.
  4. Third-party cookies and embedded content.
    The website may contain content from third-party platforms (for example, embedded videos, social
    media widgets, or external tools). These third parties may install their own cookies, which are
    not controlled directly by BirrUp. For more details, please refer to their respective privacy and
    cookie policies.

3. Cookie consent management

When you first access BirrUp, a banner informs you that the website uses cookies and allows you to:

  • accept all cookies;
  • reject cookies that are not strictly necessary;
  • choose granular preferences by category (e.g. analytics, marketing).

Your choice is stored by the consent management tool, so that BirrUp can demonstrate that consent
has been obtained in accordance with GDPR requirements. You can change your preferences at any time
by clicking on Cookie settings available in the footer or in the banner re-open
button.

4. Managing cookies through your browser

In addition to the mechanisms offered by the website, you can manage cookies directly via your browser settings, for example to delete existing cookies or to prevent the installation of cookies from specific sites. Instructions are available in the help sections of the main browsers (Chrome, Firefox, Safari, Edge, etc.).

Please note that disabling certain cookies may affect the functionality of the site and the quality of your browsing experience.

5. List of cookies and third-party services

The detailed and constantly updated list of cookies used on BirrUp is generated and maintained on this site via the Complianz plugin used as a consent management tool.

Within the plugin configuration, a table lists – for each cookie and service – at least:

  • name of the cookie;
  • provider (BirrUp or third party);
  • purpose;
  • type (technical, analytics, marketing, etc.);
  • duration;
  • possible transfers outside the EU.

For each external service, the plugin also provides a link to the relevant privacy and cookie
documentation of the provider (for example, Google Analytics, where applicable).

6. Updates to this cookie policy

This cookie policy may be updated in case of changes in the cookies used by the website, in the services implemented, or as a result of regulatory developments. Any changes will be published on this page; we therefore recommend that you consult it periodically.