## Hippin Hops Brewpub Relaunches in East Atlanta
Hippin Hops Brewpub will relaunch in January 2026 under new ownership, featuring local brews alongside oysters and Southern-inspired dishes (Beer Connoisseur, 2026).[5]
The revival targets Atlanta’s craft beer enthusiasts seeking unique taproom experiences amid industry consolidation.
## Beers of the World Retailer Closes Amid Economic Pressures
Batavia-based Beers of the World store in Rochester will shut down by end of February 2026, citing changes in the economy and beer industry (WXXI News, 2026).[6]
The closure reflects broader beverage-alcohol sales declines, driven by financial strains and heightened health awareness reducing consumption (WXXI News, 2026).[6]
Its Batavia location, Angotti Beverage, continues operations.
## Athletic Brewing Revives Athletic January with On-Premise Push
Athletic Brewing relaunches **Athletic January** in 2026, emphasizing on-premise activations and new bold-flavor innovations (Craft Brewing Business, 2026).[7]
The non-alcoholic leader responds to demand for flavorful NA options, bolstering its position in the growing low-ABV segment.
## Reuben’s Brews Launches NA Beer Run for Dry January
Seattle’s Reuben’s Brews kicks off Dry January 2026 with the inaugural **Party On NA Beer Run**, a fun beer mile event celebrating non-alcoholic brews (Brewpublic, 2026).[8]
The initiative highlights the surge in NA beer popularity as breweries adapt to moderation trends.
## Big Three Lagers Trail Market as Craft Faces Shakeout
Bud Light, Coors Light, and Miller Lite lagged in off-premise dollars and volume through November 2025, per Circana data (Vinepair, 2026).[1]
Craft brewing enters its second straight year of more closures than openings, with nearly 9,800 firms remaining but sales declines outpacing the category (Vinepair, 2026).[1]
Analysts watch if 2026 brings stabilization or deeper contraction.
## Craft Trends Spotlight Hyper-Localization and Low-ABV
**Hyper-localization** drives craft breweries to source from neighborhood farms for hops and fruits, boosting local appeal (Tastewise, 2026).[2]
Low and no-ABV options proliferate as nearly half of Americans aim to drink less in 2026 (Tastewise, 2026).[2]
Hybrid styles, fruited sours, and wild fermentation add variety amid supply chain cost pressures on small operations (Tastewise, 2026).[2]
## Premiumisation Reshapes Global Beer Dynamics
Cans gain traction for their practicality in e-commerce and premium craft packaging, nearing bottles’ 45-46% market revenue share (Torg, 2026).[4]
Nearly half of small brewers report growth despite volume declines, fueled by craft, premium, and low-ABV shifts (Torg, 2026).[4]
Europe focuses on sustainability and zero-alcohol as imports from Asia and Latin America build steady niches (Torg, 2026).[4]