Moosehead Breweries Phases Out Bottled Beer Amid Tariff Pressures
Canada’s Moosehead Breweries announced it is phasing out its iconic green bottled beer after nearly five decades, primarily due to soaring aluminum can costs driven by the lingering effects of tariffs imposed under Donald Trump’s administration. The 50% import tariff on Canadian aluminum cans has increased costs by around 200%, placing significant pressure on packaging expenses. While Beer Canada reports consumers have yet to feel price hikes directly, the ending of federal counter-tariff programs and expiring beer tax caps next year could lead to beer price inflation moving forward. Despite this, some breweries like Toronto’s Steam Whistle remain loyal to glass bottles, emphasizing consumer preference and brand identity linked to bottle packaging (Global News, 2025)[1].
Craft Beer Market Thrives Despite Industry Challenges
The global craft beer market is expected to reach approximately USD 329.7 billion by 2033, growing at a compound annual growth rate (CAGR) of 8.74% from 2025 to 2033. Europe continues to dominate with a 38.1% market share, driven by growing interest in premium and unique beer styles and the expansion of microbreweries. Consumer demand for artisanal beverages and innovative marketing targeted at millennials and health-conscious demographics remains strong. Major players such as Bell’s Brewery and New Belgium Brewing are capitalizing on these trends to maintain market leadership (IMARC Group, 2025)[2].
Despite a general decline in volume—US craft beer saw a 4.1% off-premise volume drop in 2025 compared to overall beer’s 4.2% decline—smaller breweries are showing resilience. Nearly half of U.S. craft brewery respondents report production growth, particularly among hyperlocal taproom and brewpub models that are less impacted by distribution challenges. While closures outpace openings, consistent consumer interest in craft beer endures, though economic pressures are influencing drinking frequency (The Brewers Association, 2025)[6].
Key Challenges Facing Beer Sales Worldwide
The Worldwide Brewing Alliance (WBA) highlights multiple pressures faced by the beer industry, including rising input costs (energy, barley, packaging), cost-of-living challenges reducing consumer spending, and complex regulatory environments with increased taxes and mandates. Despite these headwinds, the sector contributed US$878 billion to the global GDP in 2023, and premium beer segments are outperforming wine and spirits in regions such as Brazil and Europe. The WBA advocates for industry unity in engaging with policymakers to ensure sustainable taxation and growth-focused regulation, which could support future expansion (WBA, 2025)[3].
Heineken’s Strategic Expansion in Central America as Growth Engine
Heineken is executing a bold strategy to capitalize on global beer market consolidation and premiumization by acquiring FIFCO’s Central American assets, including Costa Rica’s Imperial beer brand and extensive retail operations. This move enhances Heineken’s footprint in a stable region with projected GDP growth of 2.5% for 2025, supported by declining inflation and low unemployment. The acquisition is expected to improve operating margins and earnings per share immediately, leveraging Heineken’s logistical expertise and commercial scale. Central America’s burgeoning beverage market, evidenced by an 11% growth in U.S. processed food exports to the region, complements Heineken’s EverGreen strategy focused on innovation and premium product offerings (AINvest, 2025)[5].
Emerging Craft Beer Trends Shape 2025 Market Dynamics
The craft beer landscape in 2025 emphasizes consumer connection over mere packaging artistry. There is a push toward sessionable beers, non-alcoholic options becoming mainstream, and a revival of classic IPA styles. Brewers are experimenting with hybrid styles, bold yeast strains, and sustainable practices, though sustainability adoption remains gradual. Industry observers note that evolving tastes and demographic shifts, particularly among Gen Z, are reshaping the landscape, pointing toward more innovative and diverse product portfolios (Escarpment Labs, 2025)[4].
Additionally, cannabis consumption growth in the U.S. is influencing the alcohol market, with some drinkers substituting cannabis for alcohol for health and lifestyle reasons. This trend presents both challenges and opportunities for craft brewers seeking to capture niche markets (Hop Culture, 2025)[8].