Strong Growth in Craft Beer Fueled by Expanded Microbreweries and Brewpubs
The global craft beer market is set to expand robustly in 2025, driven by a significant increase in the number of microbreweries and brewpubs worldwide. Recent industry data reveal a record high in 2023, with 2,071 microbreweries and 3,467 brewpubs active globally, creating vibrant hubs for beer experimentation and consumer engagement (IMARC Group, 2025). These venues offer immersive experiences where customers can observe brewing processes and interact directly with brewers, enhancing consumer loyalty and brand differentiation.
Health Consciousness Shaping Consumer Preferences
A rising emphasis on wellness is reshaping beer consumption patterns, with more consumers opting for low- and no-alcohol beers that retain flavor complexity. Craft brewers have responded with innovative light beer options and artisanal non-alcoholic brews, tapping into a growing health-conscious demographic. Health indices point to a 0.5% increase in health awareness in 2024-25, which aligns with declining smoking rates and moderated alcohol intake, further supporting this trend (IMARC Group, 2025).
Premiumization and Value Drive On-Premise Beer Consumption
Within the U.S. on-premise beer market, consumer behavior reflects a balance between premiumization and value-seeking. Over three-quarters of consumers continued to patronize bars and restaurants into 2025, showing strong engagement with on-premise venues (CGA by NIQ, 2025). While around 20% of consumers emphasize superior quality and unique experiences, nearly half still prioritize receiving good value, highlighting the dual importance of quality and affordability for market players.
Emerging Trends: Cannabis-Infused Beverages Gain Momentum
A notable emerging sector in 2025 is the rise of cannabis-infused beverages, considered the “fifth category” in beverage alcohol. Approximately 78 million Americans identify as cannabis consumers, and an increasing segment prefers cannabis products for relaxation and avoiding hangovers. This rapid growth has prompted craft brewers and beverage producers to explore THC- and hemp-infused beverages, with new regulatory changes such as Minnesota’s allowance of THC drinks in taprooms supporting this crossover trend (Hop Culture, 2025).
Event Highlights and Industry Milestones
The craft beer community is also marking cultural milestones with traditional events such as Oktoberfest celebrations and brewery anniversaries. Green Bay’s Hinterland Brewery has reached its 30th anniversary, reinforcing the longevity and community spirit of craft breweries in America (Beer Street Journal, 2025). Meanwhile, regional celebrations continue to engage consumers and foster brand loyalty ahead of the fall season.
These dynamics underscore a beer market in flux—balancing tradition with innovation, and growing health-conscious and premium-seeking audiences while embracing new product categories to sustain growth and relevance in 2025.