Global Market Growth and Projections
The global beer market was valued at USD 864.94 billion in 2024 and is forecasted to reach USD 1,057.87 billion by 2030, growing at a CAGR of approximately 5.8% during 2025-2030, driven by rising consumption in emerging economies and evolving product offerings (MarkNtel Advisors, 2025-02-01). Additionally, forecasts indicate the market size will increase by USD 152.3 billion from 2025 to 2029 at a CAGR of 3.7%, with industry consolidation and technological integration playing key roles (Technavio, 2025-02-05).
Low-Alcohol and Non-Alcoholic Beers Gain Mainstream Traction
The shift towards healthier and lower-ABV beverages continues to accelerate. Non-alcoholic beer sales jumped by 32% in the year ending October 2023, far outpacing the 1% growth of total alcoholic beverages, demonstrating growing consumer interest in flavorful alternatives with reduced alcohol (Goodwin Recruiting, 2025-01-13). Session IPAs, light lagers under 3% ABV, and hop-forward non-alcoholic brews from craft brewers are rapidly expanding shelf presence (Fertile Ground Beer Co., 2025-04-08). This trend aligns with the “sober curious” movement and demand for drinks that balance enjoyment with wellness.
Sustainability as a Core Industry Focus
Environmental stewardship has become a non-negotiable business pillar. Breweries worldwide are implementing water conservation, waste reduction, use of renewable energy like solar power, and circular economy practices—for example, repurposing spent grains into animal feed or edible products (Goodwin Recruiting, 2025-01-13; Fertile Ground Beer Co., 2025-04-08). Brands demonstrating clear eco-friendly initiatives increasingly resonate with younger demographics, notably Gen Z and Millennials, further driving consumer preferences (OHbev, 2025-04-09).
Technological Innovation and Digital Engagement
Brewing businesses are leveraging AI not only for optimizing recipes and fermentation but also enhancing consumer experience through virtual tastings, augmented reality labels, and e-commerce platforms enabling same-day delivery and personalized offerings. Digital loyalty programs and virtual events are helping bars and restaurants engage tech-savvy customers for sustained on-premise growth (OHbev, 2025-04-09). These technological advances are pivotal as craft breweries and large players compete in a crowded marketplace.
Expanding Global Influences and Emerging Product Categories
International beer styles such as Japanese rice lagers, Mexican lagers, and Belgian farmhouse ales increasingly inspire brewers worldwide, leading to hybrid styles that blend global traditions with local innovation (Fertile Ground Beer Co., 2025-04-08). Alongside traditional beer, the emerging “fifth category” featuring cannabis-infused beverages is gaining traction particularly in U.S. markets, driven by consumer shifts towards cannabis for relaxation and hangover avoidance. Sales in this segment are tracked at around USD 70 million and have expanded legal taproom offerings to include THC-infused drinks (Hop Culture, 2025-01-13).
Craft Brewing Market Dynamics and On-Premise Trends
The U.S. on-premise beer market shows steady growth, with craft brewers adjusting through diversification and premium experiences that appeal to an evolving consumer base emphasizing health, flavor, and sustainability. Innovation in taproom experiences and new beer styles will be vital to capture these opportunities as consumer behavior shifts (Craft Brewing Business, 2025-02-27).